The challenge for this project was to create a compelling content piece that both captured the client’s high-end offerings and served as an inspirational resource. The goal was to design an image-heavy, professional, and visually appealing guide that would attract users to engage with the brand. Beyond aesthetics, the piece needed to be functional and serve as a lead-generation tool within a social media campaign while also being print-ready for offline distribution. With a tight timeline, I had to balance creativity with efficiency to deliver a high-impact, high-value marketing asset.

My strategic approach started with a deep dive into the content, making sure I understood the vision and the information structure. I then collected inspiration, sketched ideas, and identified a selection of refined page layouts to create a cohesive visual flow. Using InDesign, I built out my wireframes and master pages, implementing a clear text hierarchy that aligned with provided brand guidelines. High-quality imagery played a key role in reinforcing the brand, and I carefully selected images that worked across both digital and print formats. Every detail—from font sizes and spacing to edge finishes and page numbering—was refined to ensure a polished final product.

The project result was a well designed, cohesive inspiration guide that not only met but exceeded the client’s expectations. Delivered within the deadline, the piece was their most refined marketing asset to date. The content piece was also successful in the paid social campaign and drove engagement and lead generation. The client’s excitement about the piece was rewarding to hear!