Legacy Landing Page Build
2025
Client
Legacy Construction
Art Direction
Kelly Cahoon
The Designers
Georgia Hughes
Mitch McCalley
WordPress Development
Kelly Cahoon
The Challenge
When our team was tasked with creating a new product page for our client’s website, the challenge was twofold: craft an SEO-friendly, conversion-driven page while ensuring it fit within the existing site’s design. As the creative lead, I provided strategic oversight, guiding the team on design execution while also building out the final page on the client’s WordPress website.





Strategic Approach
Collaboration was key for this project. I worked with the design team to nail down contrast, page functionality, and cohesion throughout sections. Using Figma prototyping, we aligned on interactive elements that enhanced user experience and shortened page scrolling. Once the final designs were approved, I led the development phase—packaging and exporting assets, implementing custom code, and adjusting responsiveness across breakpoints to ensure the page worked on both desktop and mobile.
See The Page
Results
The result of this project was an effective product page that went live within a tight one-week turnaround in time for our client’s industry conference. The marketing and creative team’s ability to streamline strategy, content, design, and development ensured the client not only met their deadline but also exceeded expectations. I believe the page provides a good user experience, reinforces brand credibility, and successfully showcases the new service offering.