King Website Design & Build

King Solutions is a privately-held Logistics provider that was founded in 1989 just outside of Minneapolis, Minnesota. What started as an asset-based 3PL has now grown beyond into a full-scale logistics service provider that offers end-to-end, customized solutions for businesses across many industries.

Overview

King Solutions had been a client of my agency for multiple years when from 2022–2025 they underwent an ownership transition and then leadership transition. Resulting from this, my team organized a "new client" intake, a revised marketing engagement, and website project in 2025.

View The Website Process

Team

Kelly Cahoon, Client Lead and Creative Director
Georgia Snyder, Lead Designer
Julia Peterson, Designer

Skills

Client Communication

Brand Application

Website Design & Build

The Process

To kick off this website project I developed a website intake presentation to guide conversation around what the client was looking for in their new website. After our intake the team moved through initial ideation, site map development, and scope to inform the presented site mockups.

The Intake

The Details

Fresh Photography

Our client engaged a photographer for their new website. In support of the initiative, my team created a shot wishlist based on our new site map suggestion. This helped both teams identify current imagery gaps and areas that could use a refresh.

Wireframing

Before producing initial design concepts and content, a wireframe was created for the Homepage to help lead ideation across the site.

Figma Prototyping

See One Of The Prototyped Mockups

View Mockup

New Website Highlights

See The Website

Mockup Prototyping in Figma

Figma's component and variable tools were used to create responsive elements for the presentation of website mockups.

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#483C52 | Core

#00A8D1 | Transportation

#A8C900 | Warehousing

#FC5A00 | E-Commerce

#FFFFFF

#4D4D4D | Text

Using Color as a Visual Marker

In 2025, my team conducted a fresh intake to support the development of a more modern, strategic web presence. A key component of this process was gaining a clear understanding of the client’s full range of services, then distilling and defining their core offerings to inform the website rebuild. Through this discovery phase, we identified three core service pillars that collectively represented the breadth of the client’s capabilities.

From a visual branding perspective, the client wanted to retain their existing look and color palette, which consisted of four primary brand colors. To bring greater clarity and cohesion to the system, we recommended assigning one color to each service pillar as a visual cue, while reserving their core purple as the unifying brand color used across the broader identity. You can see above how the website follows this color format with purple used for general brand elements, blue used for Transportation & Freight Management, orange used for E-Commerce, and green is used for their Warehousing Services.

Associated Work

Logistics Campaign

Ad 3: General

Ad 3 & 4: General

These ads cover multiple pillar services that the client offers. As a result, their core brand color—purple—was used for the design.

This ad covers multiple pillar services that the client offers. As a result, their core brand color—purple—was used for the design.

Ad 4: General

This ad covers multiple pillar services that the client offers. As a result, their core brand color—purple—was used for the design.

Ad 5: E-Commerce

Ad 5 & 6: E-Commerce

This ad and webinar were created for the client's E-Commerce Operations service pillar.

These ads and webinar were created for the client's E-Commerce Operations service pillar.

Ad 6: E-Commerce

This ad was created for the client's E-Commerce Operations service pillar with a focus on Amazon.

Campaign Details