Designing for paid social is all about capturing attention in a split second. For any social project, the challenge is creating eye-catching and on-brand visuals that stand out in crowded social feeds while driving engagement. Each client here had unique brand guidelines, imagery, and messaging, which sometimes meant working within constraints like limited assets or text-heavy content. The goal was to craft designs that felt dynamic, compelling, and scroll-stopping whether through bold typography, imagery and color, or motion effects.

To bring these designs to life, I used a mix of industry-standard tools. Adobe Photoshop and Illustrator (or Figma) were used for crafting high-quality static visuals. For motion-based creatives, I worked with Adobe After Effects and Premiere Pro to add movement that enhanced engagement without overwhelming the message. I have also previously worked within Google Web Designer to create HTML5 display ads that can capture motion. Each tool played a role in ensuring the final assets were optimized for different platforms, helping clients maximize their ad performance.