In 2023, my team and I were tasked with developing a complete branding identity for Tulos, a new remnant media buying network dedicated to increasing radio and TV performance for clients while maintaining low ad spend.

The branding needed to capture a results-focused agency working with TV and radio while still standing out from competing brands. This included a modern logo, cohesive visual language, and a brand that resonated with a variety of clients and brands. This project is my updated take on the brand I previously helped develop in 2023.

I began my process for this project with competitor research, sourcing inspiration, and sketching. I pulled heavily from existing brand elements I had previously created in 2023 and incorporated it into my sketching. My goal was to evolve the current brand into something more original and balanced.

During the refinement stage of this branding project, I tweaked the color palette but kept the original direction — I think purple is differentiated from competitors in the space and helps Tulos stand out.

Overall, I believe the outcome is an elevated and fresh brand direction for 2025.